BUSINESS OR PLEASURE: The social media reality for health professionals

This is a recorded webinar, originally held on Wednesday 03 December 2025. You can now access the full video recording, audio-only version, and written transcript through this course.

Welcome to the Academy MEE Webinar!

We’re excited to feature an honest and insightful session with Dr Kate Wills – GP, educator, and founder of MotherMind. In this webinar, “Business or Pleasure: The Social Media Reality for Health Professionals”, Kate shares her journey from blogging as a registrar to launching a digital course on burnout. Through real-world lessons and personal reflection, she explores the often-overlooked challenges of building a professional online presence – and what it really takes to turn passion into a sustainable venture. A must-watch for health professionals navigating the digital space.

ACADEMY MEE WEBINAR
Topic | BUSINESS OR PLEASURE: The social media reality for health professionals
Guest speaker | Dr Kate Wills 
Date | Wednesday 3 December 7:30pm (AEDT) via Zoom

Meeting Host | Dr Tony Chu

To get access sign up via your membership or purchase a ticket to this webinar. You will be provided the Zoom Link within the course details within.

About Our Presenter:

Dr Wills will share her personal journey of building an online presence, from starting a blog as a registrar to developing and launching her own digital burnout course. Drawing on her diverse expertise, she will offer a candid look at the realities of turning a passion project into a business venture in the crowded online space. Discover the challenges, pivots, and strategies involved in creating a voice as a health professional. This presentation is essential for anyone considering the
realities of creating an online presence.

For a sneak peak at her online offer, check out her website:
https://www.mothermind.net/feeling-burnt-out